About Us
Our Story
Glowguards was founded in 2025 by Lorraine, a lawyer and entrepreneur, from her long standing passion for self-tanning, beauty and wellness. Like most, Lorraine encountered many challenges in her daily self-care routines and set out to find solutions – for herself and the Glowgang!
We believe that the routines we practice to look and feel our best are essential to our self-care and overall wellbeing. When we feel we look good, we radiate confidence, glow from within and can share our best selves with our family, friends and life commitments. Our mission is to solve common tanning and beauty dilemmas to enhance and streamline self-care routines so that prioritising ourselves becomes an exciting, inviting journey. Together, let’s ignite and guard our glow, inside and out!
Our Values
Community: Our community is at the heart of everything we do. Helping you discover and nurture your glow inspires us and guides every decision we make. We are dedicated to creating innovative products that truly meet their needs, while also cultivating a supportive network where like-minded individuals can share experiences, tips, and inspiration. Together, we can ignite and guard our glow.
Creativity: We think outside the box and create solutions to the mundane problems we encounter in our tanning and beauty routines.
Integrity: We act with integrity, always. Our customers and community trust us because we always show up with honesty and integrity.
Impact: We impact the lives of our community by encouraging practices that help people and feel their best, most confident selves. When we look and feel great, we present the best version of ourselves to those around us. We value the positive ripple effect this has on others, creating a brighter world together.
Our Mission
Our mission is to empower our Glowgang members ignite and protect their inner and outer glow. Through innovative, solution-focused products, tools, and accessories, we solve beauty and tanning challenges, making self-care routines easier and more enjoyable. We are dedicated to nurturing a community of like-minded individuals who aspire to glow and grow together by sharing beauty, tanning, and wellness experiences, tips, and insights. Together, we can have it all and glow while doing so!